THISVO
簡介 Introduction
設計問題 Problems
設計問題 Problems
THISVO 最初以聲音錄製起家，業務逐漸擴展至視覺、聲音和影視三個範疇的製作及顧問服務。因此，公司需要重新塑造品牌形象，以反映其多元化的業務，並吸引更廣泛的客戶。
THISVO originated in audio recording and had gradually expanded its services to production and consultancy in three key areas: visual design, audio engineering, and videography. As a result, the company needed to rebrand itself to reflect its diversified business and appeal to a broader customer base.
解決方案 Solutions
方法 Methods
研究 Research
解決方案 Solutions
THISVO 的舊 Logo 無法充分展現公司現有的業務，所營造的印象也較為過時及不夠成熟。因此，我們重新設計了 Logo，並選擇了新的品牌顏色，以塑造更專業和現代的形象。
The original THISVO logo did not represent the company’s full range of services. Additionally, it conveyed an outdated and less professional impression. Thus, we redesigned the logo and selected new brand colors to establish a more professional and modern identity.
藝術指導 Art Direction
簡介 Introduction
簡介 Introduction
Logo 從一個粉紅色的麥克風圖示，變成了一個抽象的符號。它由三個 V 字母組成，分別代表公司的三大服務領域：Visual、Voice 和 Video。新的品牌顏色為橙黃色，象徵活力和創意，切合 THISVO 的公司價值觀。
The logo has been transformed from a pink microphone icon to an abstract symbol of three “V” letters, indicating the company’s three main service areas — Visual, Voice, and Video. The new brand color, amber, stands for energy and creativity, aligning with THISVO’s core values.
成品 Results
結果 Results
三個 V 字母拼合成旋轉對稱的三角形品牌標誌，呈現出播放符號的感覺，也能獨立作為公司的標誌性符號。
The three "V" letters are combined to form a rotationally symmetrical triangular brandmark, resembling a play button. This brandmark can also function independently as a distinctive symbol of the company.
Logo 的設計靈活，即使經過反白處理後，仍能保持良好的辨識度。尤其是在橙黃色背景上時，反白的品牌標誌更能引人注目，強化品牌形象。
The logo design is flexible, maintaining high recognizability even when the color is inverted. Even when placed on the brand’s yellow background, the inverted brandmark looks more eye-catching and reinforces the brand’s image.
這套 THISVO 文具套裝包括名片、信封和報告封面等文件。設計以品牌黃色和波浪線條圖案為主要視覺元素，象徵影音資訊的傳播和流動。
This THISVO stationery set includes business cards, envelopes, and report covers. The design features the brand’s yellow and wave line patterns as the main visual elements, symbolizing the transmission and flow of audio-visual information.
