THISVO
簡介 Introduction
設計問題 Problems
THISVO 從聲音錄製起家，業務逐漸擴展至視覺、聲音和影視三個範疇的製作及顧問諮詢。因此，公司需要重新塑造品牌形象，以反映其多元化的服務，並吸引更廣泛的客戶。
THISVO began with audio recording and has gradually expanded its services to production and consultancy in three key areas: visual design, audio engineering, and videography. As a result, the company sought to rebrand itself to reflect its diversified offerings and appeal to a broader client base.
解決方案 Solutions
方法 Methods
THISVO 的舊 Logo 是一個粉紅色的麥克風圖示，無法全面展現公司現有的業務，所營造的印象亦較為過時和不夠成熟。因此，我們重新設計了 Logo，並選擇了新的品牌顏色，以塑造更專業和現代的形象。
The old THISVO logo featured a pink microphone icon, no longer representing the company’s range of services. Additionally, it conveyed an outdated and less professional impression. Thus, we redesigned the logo and selected new brand colors to establish a more professional and modern identity.
藝術指導 Art Direction
簡介 Introduction
新的品牌顏色為黃色，象徵著活力和創意，與 THISVO 的公司價值觀契合。Logo 則採用了一個抽象的標誌，以三個 V 字母為基礎，分別代表公司的三大服務領域：Visual、Voice 和 Video。
The new brand color, yellow, symbolizes energy and creativity, aligning with THISVO’s core values. The logo features an abstract design based on three "V" shapes, representing the company’s three main service areas: Visual, Voice, and Video.
成品 Results
結果 Results
三個 V 字母拼合成旋轉對稱的三角形品牌標誌，象徵著一個播放符號，也能獨立被用作公司的代表性符號。
The three "V" shapes are combined to form a rotationally symmetrical triangular brandmark, meaning a play icon. This brandmark can also stand alone as a distinctive symbol of the company.
標誌設計具備極高的靈活性，即使經過反白處理，仍能保持良好的辨識度。當置於品牌的黃色背景上時，反白標誌更能成為一個引人注目的視覺焦點，強化品牌形象。
The logo design offers great flexibility, maintaining high recognizability even when inverted. When placed on the brand’s yellow background, the inverted logo becomes an eye-catching visual focal point, reinforcing the brand’s image.
這套 THISVO 文具套裝包括名片、信封和報告封面等文件。設計以品牌黃色和波浪線條圖案為主要視覺元素，象徵影音資訊的傳播和流動。
This THISVO stationery set includes business cards, envelopes, and report covers. The design features the brand’s yellow and wave line patterns as the main visual elements, symbolizing the transmission and flow of audio-visual information.
