太平山頂 EggSPORE
The Peak EggSPORE
簡介 Introduction
設計問題 Problems
太平山山頂是香港著名的旅遊景點。復活節期間，為了鼓勵遊客購物，山頂纜車公司推出了 EggSPORE 尋寶活動。車站和凌霄閣布置了許多印有 QR Code 的復活蛋，遊客可用手機掃描以獲得不同商店的折扣優惠。這項活動需要一個手機版網站設計，並確保流暢的遊戲體驗。
The Peak is a renowned tourist spot in Hong Kong. In Easter, the Peak Tram Company launched the EggSPORE Treasure Hunt to encourage shopping. Easter eggs with QR codes were placed at the station and Sky Terrace, allowing tourists to scan them with smartphones and receive discount offers from various shops. This event required a mobile website to ensure a seamless and engaging gaming experience.
解決方案 Solutions
方法 Methods
為增添遊戲的娛樂性，我們在 UX 設計方面花了不少心思。復活蛋將分為彩蛋和普通白蛋，只有掃描到彩蛋的 QR Code 才能獲得折扣。為鼓勵遊客收集所有彩蛋，我們也設計了「寶庫」和「提示」頁面，分別顯示已收集的彩蛋收藏，以及未收集彩蛋的位置。
To elevate the entertainment value of the game, we carefully considered the UX design. The Easter eggs were categorized into colorful eggs and white eggs, with only the colorful eggs offering discounts. To motivate visitors to collect all the colorful eggs, we also designed a “Treasure” and “Hints” page, showcasing the collection of colorful eggs and the locations of the uncollected eggs respectively.
藝術指導 Art Direction
簡介 Introduction
由於山頂有不少貴價品牌，UI 設計旨在營造高級感：以玫瑰金為主色，並加入了閃亮和華麗的視覺元素，如裝飾邊框和閃粉。復活蛋的設計是七彩繽紛的，使整體視覺更具吸引力和節慶感。
Since The Peak features many high-end brands, the UI design intended to create a sense of luxury. Rose gold was chosen as the primary color, with sparkling and glamorous visual elements added, such as decorative borders and glitter effects. The Easter eggs were designed to be vibrant and colorful, enhancing the overall appeal and festive atmosphere.
成品 Results
結果 Results
遊戲的流程非常簡單：掃描復活蛋 QR Code、查看結果。如果結果是彩蛋，即可領取優惠；如果結果是白蛋，則繼續嘗試。
The game process was very simple: scan the Easter egg QR code, check the result. If the result was a colorful egg, the discount could be claimed; if the result was a white egg, participants continued trying.
每收集到一顆彩蛋，該彩蛋會自動出現在寶庫頁面，點擊其左上角的小 Icon 可以查看未換領的折扣優惠。頁面左上角展示了現時彩蛋的數目，集齊 12 顆彩蛋後可獲得商場的終極禮物。
Each time a colorful egg was collected, it automatically appeared in the Treasure page. Clicking the small icon in the top left corner allowed players to view unclaimed discounts. The top left corner of the page displayed the current number of colorful eggs collected. After collecting all 12 colorful eggs, players would receive the mall’s ultimate gift.
提示頁顯示了凌霄閣和車站的彩蛋分佈圖，讓玩家更容易找到彩蛋並收集優惠。
The Hints page displayed a diagram showing the distribution of colorful eggs at the Sky Terrace and station, making it easier for players to locate the eggs and collect discounts.
