ProGrip 包裝
ProGrip Packaging
簡介 Introduction
設計問題 Problems
ShiftCam Progrip 是專為手機拍攝而設計的充電握把，由於它功能繁多，在無銷售人員解釋的情況下，消費者可能難以立即理解其特點。因此，包裝成為吸引顧客和傳達產品信息的關鍵。
ShiftCam ProGrip is a charging grip designed specifically for mobile photography. Due to its numerous functions, consumers might find it difficult to fully understand the product’s features without a salesperson’s introduction. Therefore, the packaging becomes the key to attracting customers and conveying product information.
解決方案 Solutions
方法 Methods
我們建立了一個信息結構，將產品功能分為主要功能（讓顧客決定購買的原因）和次要功能（額外好處），並根據消費者與包裝的互動習慣設計排版，協助他們逐步了解 ProGrip。
We developed an information structure that divided the product features into primary features (the reasons that drive customers to purchase) and secondary features (bonus benefits). The layout was designed based on the consumer’s interaction habit, helping them gradually understand ProGrip.
藝術指導 Art Direction
簡介 Introduction
ProGrip 的包裝分為白色外盒、黑色內盒和小冊子三個部分。外盒的封面可打開，UV 印刷有助突顯重要信息。我們亦挑選了具有感染力的照片，以加強消費者的代入感，讓他們想像自己使用這款產品的情境。
ProGrip’s packaging consists of three parts: a white outer sleeve, a black inner box, and leaflets. The outer sleeve contains an openable cover, with UV printing highlighting key information. We also selected impactful photos to boost the consumer’s vicarious experience, helping them visualize using the product.
成品 Results
結果 Results
外盒封面以一句標語及三個 Icons 介紹 ProGrip 的主要功能：手機拍攝、人體工學設計、充電。產品照片跨越兩個版面，使包裝在零售貨架上顯眼出眾。
The outer sleeve cover shows a tagline and three icons highlighting ProGrip’s key features: mobile photography, ergonomic design, and charging. Product photos span across two panels, making the packaging stand out on retail shelves.
打開封面後，左邊版面印有攝影師對 ProGrip 的評價和使用情境，右邊版面則展示與封面相同的產品照片，不過更深入解釋人體工學設計的細節，進一步說服消費者購買。
Upon opening the cover, the left panel depicts a photographer’s review of ProGrip along with usage scenarios, while the right panel displays the same product photo from the cover. However, it provides a deeper explanation of the ergonomic design details, further persuading consumers to make a purchase.
外盒背面作為第二顯眼的版面，展示了兩幀吸睛的照片，再次強調 ProGrip 的主要好處：穩定攝影以及一邊充電一邊拍攝的便利。由於並非所有人都會細閱版面的側面，該位置僅展示次要功能及產品詳情，例如配件和規格等，滿足想深入了解的人。
The back of the sleeve, as the second most prominent panel, exhibits two striking photos that highlighted ProGrip’s primary benefits: stable photography and the convenience of shooting while charging. Since not everyone closely examines the side panels, these areas are reserved for secondary features and detailed product information, such as accessories and specifications, accommodating those seeking additional insights.
盒內的信封中包含一系列刊物，包括保證卡、說明書以及其他 ShiftCam 產品的宣傳小冊子。說明書使用簡約的插圖，向用家展示如何使用產品。
The envelope inside the box contains a series of printed materials, including a warranty card, a user manual, and promotional leaflets for other ShiftCam products. The user manual presents minimalist illustrations to guide users on how to operate the product.
產品小冊子列出了整個 ShiftCam 手機攝影的產品生態，包括各種鏡頭和手機殼等，吸引用家進一步了解和再次消費。
The promotional leaflet includes a comprehensive ShiftCam mobile photography ecosystem. It demostrates various lenses, phone cases, and more, enticing users to explore further and make additional purchases.
