ProGrip 包裝
ProGrip Packaging
簡介 Introduction
設計問題 Problems
ShiftCam ProGrip 是專為手機拍攝設計的充電握把。由於功能眾多，消費者在沒有銷售人員講解的情況下，可能難以及時理解其核心賣點。因此，包裝設計成為吸引顧客並傳達產品資訊的關鍵。
ShiftCam ProGrip was a charging grip designed for mobile photography. With its wide range of functions, consumers might find it difficult to immediately grasp its key features without guidance from a salesperson. As a result, the packaging played a crucial role in attracting customers and communicating the product’s value.
解決方案 Solutions
方法 Methods
我們建立了一個資訊結構，將產品功能分為主要功能（顧客決定購買的原因）與次要功能（額外好處），並根據消費者與包裝的互動習慣設計排版，幫助他們循序漸進地了解 ProGrip。
We developed an information hierarchy, organizing the product functions into primary functions (the key reasons customers decide to purchase) and secondary functions (added benefits). The layout follows consumer interaction patterns with the packaging, guiding them to gradually understand ProGrip.
藝術指導 Art Direction
簡介 Introduction
ProGrip 的包裝由三個部分組成：白色外盒、黑色內盒，以及一系列小冊子。外盒採用翻頁式開合設計，形成六個版面。主要功能呈現在消費者最容易閱讀的正面與背面，並以 UV 印刷突顯關鍵資訊。設計也加入具感染力的照片，幫助消費者代入並想像自己使用產品的情境。
ProGrip’s packaging consists of three parts: a white outer sleeve, a black inner box, and a set of leaflets. The outer sleeve features a flap design, revealing six panels in total when opened. The product’s key functions are highlighted on the front and back panels, where consumers’ attention naturally falls, with UV printing employed to emphasize essential details. Impactful photographs are added into the design to help consumers envision themselves using the product.
成品 Results
結果 Results
外盒封面以一句標語及三個 Icons 介紹 ProGrip 的主要功能：手機拍攝、人體工學設計、充電。產品照片跨越兩個版面，使包裝在零售貨架上更加顯眼。
The outer sleeve cover shows a tagline and three icons that present ProGrip’s key features: mobile photography, ergonomic design, and charging. The main product image spans across two panels, granting the packaging greater visibility on retail shelves.
打開封面後，左邊版面印有攝影師對 ProGrip 的評價和使用情境，右邊版面則展示與封面相同的產品照片，並更深入解釋了人體工學設計的細節，說服消費者購買產品。
Upon opening the cover, the left panel showcases a photographer’s review of ProGrip along with usage scenarios; the right panel displays the same product image from the cover, accompanied by a more detailed explanation of its ergonomic design, aiming to persuade consumers to purchase.
外盒背面作為第二顯眼的版面，展示了兩幀吸睛的照片，再次突顯 ProGrip 的主要好處：穩定攝影以及一邊充電一邊拍攝的便利。由於並非所有人都會細閱版面的側面，該位置僅展示次要功能及產品詳情，例如配件和規格等，滿足想深入了解的消費者。
The back of the sleeve, as the second most prominent panel, demonstrates two striking photos that reinforce ProGrip’s primary benefits: stable photography and the convenience of shooting while charging. Since not everyone closely examines the side panels, these areas are reserved for secondary features and detailed product information, such as accessories and specifications, to accommodate those seeking additional insights.
盒內的信封中包含一系列刊物，其中包括保證卡、說明書以及其他 ShiftCam 產品的宣傳小冊子。說明書採用簡約的插圖，向用家展示如何使用產品。
The envelope inside the box contains a series of printed materials, including a warranty card, a user manual, and promotional leaflets for other ShiftCam products. The user manual depicts minimalist illustrations to guide users in operating the product.
產品小冊子列出了整個 ShiftCam 手機攝影的產品生態，包括各種鏡頭和手機殼等，吸引用家進一步了解和再次消費。
The promotional leaflet includes a comprehensive ShiftCam mobile photography ecosystem. It demostrates various lenses, phone cases, and more, enticing users to explore further and make additional purchases.
