PowaPad 預熱推廣活動

PowaPad Pre-Launch Campaign

客戶
Clents
POWA
年份
Years
2021
成果
Deliverables

簡介 Introduction

設計問題 Problems

PowaPad 是一款設計簡約時尚的磁吸式無線手機充電器，將以全新品牌 POWA 於眾籌平台登場。這項預熱推廣計劃可以測試市場需求，提升關注度及完善品牌定位，為日後正式眾籌建立更高的轉化率。其中的重點包括：建立電郵名單、推出 US$1 的早鳥預留活動，以及進行視覺與文字訊息的 A/B 測試，找出最具吸引力的創意方案。

PowaPad is a sleek, magnetic wireless charger for smartphones, set to launch on a crowdfunding platform under the new brand POWA. This pre-launch campaign was conducted to validate demand, generate early excitement, refine brand positioning, and pave the way for higher conversion rates during the upcoming crowdfunding launch. It focuses on building an email list, securing early US$1 reservations, and conducting A/B testing on art direction and messaging to identify the most effective creative approach.

解決方案 Solutions

方法 Methods

根據 AIDA Model，Marketing Funnel 展示了我們如何吸引目標客群，並將其轉化為早期支持者。首先推出一系列 Facebook 廣告，提高品牌在目標受眾中的認知度，再引流至登記網頁。網頁清楚呈現 PowaPad 的核心功能，鼓勵用戶訂閱以獲取最新資訊。用戶提交電郵地址後會收到歡迎電郵，並被引導前往 US$1 早鳥預留網頁。點擊 「立即預留」 按鈕即可進入結帳網頁。完成付款後，會彈出確認頁面。留下手機號碼，即可以接收後續更新及專屬優惠。

為確保預留產品的流程順暢，我們製作了 User Journey Map，以識別潛在盲點，解決可能影響轉化率的障礙。

Bases on the AIDA Model, the Marketing Funnel illustrates how we attracted and converted the target audience into early supporters. First, a series of Facebook ads were launched to raise brand awareness and drive traffic to the sign-up page. The page clearly showcased PowaPad’s key features, encouraging visitors to subscribe for the latest updates. After submitting an email address, the user received a welcome email directing them to the US$1 early-bird reservation page. Clicking “Reserve Now” led to the checkout page, where payment was completed. A confirmation page then appeared, prompting entry of a mobile number to receive future information and exclusive promotions.

To ensure a seamless path toward the ultimate goal — completing a reservation — a User Journey Map was created to identify potential blind spots and address obstacles that might hinder conversion.

藝術指導 Art Direction

簡介 Introduction

Personas 有助於定義 Facebook 廣告的目標受眾群組，啟發不同的文案角度。PowaPad 的優勢可從三個方面呈現：

  1. 設計美學
    PowaPad 流暢的磁吸設計能完美融入各款智能手機。其無線、纖薄的外型，為你的隨身生活增添一份時尚氣息。
  2. 便攜度
    PowaPad 輕薄小巧，能輕鬆放進口袋，方便隨身攜帶。其符合人體工學的設計，握在手中舒適無比。
  3. 表現與賦能
    PowaPad 不僅是充電器，更是你的日常能量夥伴。邊充電邊使用裝置，保持電量充沛，讓你靈感源源不絕，隨時保持連繫，輕鬆掌控每個時刻。
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Personas helps define Facebook Ad target segments and inspire diverse message angles. The benefits of using PowaPad can be communicated in three directions:

  1. Design Aesthetic
    PowaPad’s sleek and magnetic design seamlessly integrates into any smartphones. Its wireless and compact form adds a touch of visual elegance to your on-the-go lifestyle.
  2. Portability
    PowaPad is lightweight and compact, easily slipping into your pocket for effortless portability. Its ergonomic design ensures a comfortable grip in your hand.
  3. Performance & Empowerment
    More than a charger, PowaPad is your daily energy companion. It keeps your devices powered up during use, ensuring your inspiration never fades, so you stay connected and in control of every moment.

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成品 Results

結果 Results

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