新夢美容
New Dream
簡介 Introduction
設計問題 Problems
新夢是一家來自深圳的美容公司，計畫進軍香港市場，可是現行的品牌形象略欠時尚，內地社交媒體的影響力在香港相對有限。為了適應香港市場的潮流和需求，新夢需要升級品牌形象，並重新定位銷售渠道。
New Dream is a beauty company from Shenzhen planning to expand into the Hong Kong market. However, its existing brand image lacked a modern appeal, and the influence of Mainland social media was relatively limited in Hong Kong. To better adapt to the trends and demands of the Hong Kong market, New Dream needed to upgrade its brand image and reposition its sales channels.
解決方案 Solutions
方法 Methods
我們重新設計了新夢的 Logo，以建立更摩登的品牌形象。為了突顯公司的兩大賣點：使用日韓護膚產品，以及提供實惠的美容服務服務，我們亦打造了全新的網店，以擴大新夢銷售渠道，進一步推廣其服務和產品。
We revamped New Dream’s logo to craft a more contemporary and stylish brand identity. To spotlight the company’s key selling points—premium Japanese and Korean skincare products and affordable beauty services—we launched a sleek new online store, designed to amplify New Dream’s sales channels and drive greater visibility for its products and services.
藝術指導 Art Direction
簡介 Introduction
我們以簡約的圖案、時尚的中英文字體、留白的空間和幼細線條的 Icon，設計出更現代化的 Logo 和網店界面，擺脫新夢過往不一致和過時的視覺觀感。以粉紅色作為主要色彩，則可以打造一種夢幻和甜美的形象，吸引女性目標客群。
We designed a more modern logo and website interface using minimalist graphics, stylish typography, ample white space, and delicate line icons, moving away from New Dream’s previous inconsistent and outdated visual style. The use of pink as the primary color helps create a dreamy and sweet image, perfectly appealing to the brand’s female target audience.
成品 Results
結果 Results
Logo 呈現了一位女性優雅站立的姿態，並加入花朵綻放的元素，象徵新夢能夠幫助女性展現美麗的一面。 Logo 的中英文字體具有一致的現代感，粉紅色系亦創造了甜美女性的形象。
The logo depicts a female figure standing elegantly, with blooming flowers symbolizing how New Dream helps women reveal their beauty. The modern, consistent bilingual typography and the pink color palette create a sweet and feminine image.
新夢的網店為客戶提供了一個極為方便的購物體驗，其中實用功能包括購物車、線上支付、訂單配送追蹤以及評論區。客戶還可以註冊成為會員，儲存個人的購物記錄和享用專屬折扣。
New Dream’s online store provides customers with an exceptionally convenient shopping experience. Key features include a shopping cart, online payment, order tracking, and a review section. Customers can also register as members to save their shopping history and enjoy exclusive discounts.
網店不僅銷售日韓護膚產品，還有詳盡的美容服務介紹頁面。每項服務都有獨立分頁，讓客戶深入了解新夢提供的多元美容服務。
The online store does not only sell Japanese and Korean skincare products but also includes comprehensive webpages for each beauty treatment. These dedicated pages provide in-depth information, allowing customers to fully understand the diverse beauty services offered by New Dream.
網店更推出了手機 App 版本鼓勵客戶註冊成為會員。這樣不僅能塑造新夢現代化的形象，更可利用會員積分和優惠提高客戶對品牌的忠誠度。
The online store also launched a mobile app version to encourage customers to register as members. It helps shape New Dream’s modern image and leverages membership points and exclusive discounts to enhance customer loyalty to the brand.
