新夢美容
New Dream
簡介 Introduction
設計問題 Problems
新夢是一家來自深圳的美容公司，計畫進軍香港市場，可是現行的品牌形象略欠時尚。為了適應香港市場的潮流和需求，新夢需要升級品牌形象，並重新定位銷售渠道。
New Dream was a beauty company from Shenzhen that planned to expand into the Hong Kong market. However, its existing brand image lacked modern appeal. To better adapt to the trends and demands of the Hong Kong market, New Dream needed to overhaul its brand image and reposition its sales channels.
解決方案 Solutions
方法 Methods
我們重新設計了新夢的 Logo，以建立更摩登的品牌形象。為了突出公司的兩大賣點：售賣日韓護膚產品和提供實惠的美容服務，我們亦打造了全新的網店，藉此擴大新夢的銷售渠道。
We revamped New Dream’s logo to create a more contemporary and stylish brand identity. To spotlight the company’s two key selling points — premium Japanese and Korean skincare products and affordable beauty services — a sleek new online shop was designed, which expanded New Dream’s sales channels.
藝術指導 Art Direction
簡介 Introduction
Logo 和網店界面運用簡約的圖案、時尚的字體、留白空間及幼細線條的 Icons，擺脫過往不一致且過時的視覺感受。以粉紅色作為主要色彩，可以營造出夢幻甜美的形象，吸引女性目標客群。
The logo and online store interface incorporate minimalist graphics, elegant typography, ample white space, and subtle line icons, modernizing the brand’s visual identity and moving beyond its previous inconsistent and outdated aesthetic. The use of pink as the primary color cultivates a dreamy and feminine image, appealing to the female target audience.
成品 Results
結果 Results
Logo 呈現了一位女性優雅站立的姿態，並加入花朵綻放的元素，象徵新夢能夠幫助女性綻放美麗。 Logo 的中英文字體具有一致的現代感，粉紅色系則營造出甜美且充滿女性魅力的形象。
The logo depicts a gracefully standing female figure with blooming flowers, symbolizing how New Dream helps women express their beauty. The consistent and modern bilingual typography and the pink color palette produces a sweet and feminine image.
新夢的網店為客戶提供便利的購物體驗，實用功能包括購物車、線上支付、訂單配送追蹤及評論區。客戶還可以註冊成為會員，儲存個人購物記錄並享有專屬折扣。
New Dream’s online shop provides customers with a convenient shopping experience. Its practical features include a shopping cart, online payment, order tracking, and a comment section. Customers can also register as members to save their shopping history and enjoy exclusive discounts.
網店不僅銷售日韓護膚產品，還有詳盡的美容服務介紹。每項服務皆有獨立分頁，讓客戶能深入了解新夢提供的美容服務。
In addition to selling Japanese and Korean skincare products, the online store also provides detailed descriptions of its beauty services. Each service has a dedicated page, allowing customers to gain a comprehensive understanding of the treatments offered by New Dream.
新夢的網店推出了手機 App 版本，既能塑造現代化的形象，也能透過會員積分和專屬優惠，加強客戶忠誠度。
New Dream's online shop has a mobile app version, which not only enhances the brand’s modern image but also consolidates customer loyalty through member points and exclusive discounts.
