港鐵唔係運動場
MTR is Not a Sports Field
簡介 Introduction
設計問題 Problems
部分乘客在港鐵內有無禮甚至危險的行為，例如在扶手電梯上攜帶過重物品，或在車門關閉時匆忙衝入車廂，對自己及其他乘客的安全都構成威脅。因此，港鐵應積極呼籲乘客避免這些不當的行為，並加強他們對禮儀和安全的認知。
Some passengers behave rudely and dangerously on the MTR, such as carrying overly heavy items on escalators or rushing into train compartments as the doors close, putting their own safety and that of others at risk. Therefore, the MTR should actively encourage passengers to avoid these inappropriate actions while raising their awareness of etiquette and safety.
解決方案 Solutions
方法 Methods
我們以「港鐵不是運動場」為主題，將危險無禮的行為比喻成運動。透過製作橫額和動畫，向乘客傳達在非運動場所不應該做運動的訊息。
We employed the theme ”The MTR is not a sports field” to metaphorically compare dangerous and rude behaviors to sports. By creating banners and animation, we conveyed to passengers that such behaviors should not be done in non-sporting spaces.
藝術指導 Art Direction
簡介 Introduction
我們以現代企業的插畫風格創作了一男一女角色。設計中使用的粉紅和深軍藍色取自港鐵 Logo ，確保與品牌保持一致性。
We created male and female characters in a modern corporate illustration style. The design incorporates pink and deep navy blue which are inspired by the MTR logo, ensuring consistency with the brand.
成品 Results
結果 Results
兩位男女主角分別飾演了舉重和短跑運動員，並展現在港鐵「做運動」的危險後果，呼籲乘客應該安全至上。
Two characters are portrayed as weightlifters and sprinters, showcasing the dangerous consequences of ”working out” on the MTR. The message urges passengers to prioritize safety above all else.
港鐵不是運動場，持有大形物件的乘客須使用升降機。
The MTR is not a sports field. Passengers carrying large items should use the elevator.
港鐵不是運動場，車門正關閉的時候不應該衝入車箱。
The MTR is not a sports field. Passengers should not rush into the train compartment when the doors are closing.
