Mass Music
簡介 Introduction
設計問題 Problems
Mass Music 由一群年輕的音樂愛好者組成，活躍於各大線上社交及影音平台，致力創作受大眾喜愛的音樂。然而，他們缺乏鮮明的品牌形象，在視覺上難以讓人留下深刻印象。
Mass Music was a group of young music enthusiasts active on major social and music and video platforms, dedicated to creating music that resonated with the public. However, they lacked a distinctive brand identity, which made it challenging for the public to recognize and remember them visually.
解決方案 Solutions
方法 Methods
我們參與了 Mass Music 的品牌建設，從公司理念到視覺設計，為他們度身訂造 Logo 和名片，提升品牌辨識度。
We were involved in building Mass Music’s brand, from shaping their philosophy to designing visuals, creating a customized logo and name cards that elevate their brand recognition.
藝術指導 Art Direction
簡介 Introduction
Mass Music 主要在網絡上發布作品。為凸顯其年輕與活力的特質，我們大膽運用了漸變效果與螢光感強烈的色彩搭配。黃色象徵年輕與活力，藍色則象徵專業。
Mass Music primarily releases its work online. To highlight its youthful and dynamic character, we boldly use gradient effects combined with a vibrant fluorescent color scheme. Yellow represents energy and youth, while blue conveys professionalism.
成品 Results
結果 Results
Mass Music 希望他們創作的音樂能被大眾聆聽並喜愛。因此，Logo 設計結合了兩個播放符號，一個代表 Mass Music 創作的音樂，另一個代表大眾欣賞的音樂，展現雙方之間的連結與互動。
Mass Music aspires for their music to be listened and favorited by the public. Accordingly, the logo design integrates two play symbols: one represents the music created by Mass Music, and the other symbolizes the music fascinated by the public, conveying the connection and interaction between them.
為了具體呈現 Mass Music 的理念，名片的設計仿效音樂播放器的界面，上面印有「Crafting your Favourites」，派發名片也象徵了音樂的廣泛傳播。名片使用局部 UV 上光技術，令 Logo 及播放器界面更亮麗和突出。
To concretely reflect Mass Music’s vision, the name card design mimics the interface of a music player, with the phrase "Crafting your Favourites" printed on it. Distributing the name cards symbolizes the widespread circulation of music. The card features partial UV coating, which makes the logo and the player interface appear more vibrant and prominent.
