Mass Music
簡介 Introduction
設計問題 Problems
Mass Music 由一群年輕的音樂愛好者組成，活躍於線上的社交及影音平台，致力創作受大眾喜愛的音樂。然而，他們缺乏獨特的品牌形象和視覺識別，有礙廣大觀眾認識他們的音樂作品。
Mass Music is a group of young music enthusiasts active on online social and audio-visual platforms, creating music obsessed by the public. However, they lacked a distinct brand identity and visual recognition, which hindered a wider audience from connecting with their music works.
解決方案 Solutions
方法 Methods
我們參與了 Mass Music 的品牌建設，從公司理念到視覺設計，為他們度身訂造 Logo 和名片，提升了品牌的辨識度。
We were involved in rebuilding Mass Music’s brand, from their company philosophy to visual design, creating a new logo and name cards to enhance their brand recognition.
藝術指導 Art Direction
簡介 Introduction
Mass Music 主要在網絡上發布作品，為彰顯其年輕、活力的特點，我們大膽採用了漸變且螢光感十足的顏色配搭。黃色象徵年輕活力，藍色則象徵專業。
Mass Music primarily releases its works online. To highlight its youthful and vibrant character, we boldly used gradient and fluorescent colors. Yellow symbolizes energy and youth, while blue represents professionalism.
成品 Results
結果 Results
Mass Music 希望他們創作的音樂正是大眾所聆聽和喜愛的。因此，Logo 設計結合了兩個播放符號，一個代表 Mass Music 製作的音樂，一個代表公眾聆聽的音樂，展現彼此之間的連結和互動。
Mass Music hopes that the music they create resonates with and is loved by the public. Therefore, the logo design combines two play symbols: one represents the music produced by Mass Music, and the other represents the music enjoyed by the public, illustrating the connection and interaction between the two.
為了具體呈現 Mass Music 的理念，名片的設計仿效音樂播放器的界面，上面印有「Crafting your Favourites」，派發名片也象徵了音樂的廣泛傳播。名片使用局部 UV 上光技術，令 Logo 及播放器界面更亮麗和突出。
To concretely reflect Mass Music’s vision, the name card design mimics the interface of a music player, with the phrase "Crafting your Favourites" printed on it. Distributing the name cards symbolizes the widespread circulation of music. The card features partial UV coating, which makes the logo and the player interface appear more vibrant and prominent.
