GOWY 寵物鮮食網店
GOWY Pet Fresh Food Online Shop
簡介 Introduction
設計問題 Problems
GOWY 是一家新興的寵物鮮食初創品牌。他們希望打造的不僅僅是一個網店，更是一個能體現品牌用心的數碼購物體驗——客戶只需簡單操作，便可每月收到為寵物度身訂製的鮮食餐單。然而，現時的網店平台靈活度及客製化程度都偏低，難以滿足 GOWY 的業務需求。
GOWY was an emerging startup brand specializing in fresh pet food. Instead of a conventional e-commerce site, they sought to create a digital experience that embodied the brand’s thoughtful approach — customers could have effortlessly subscribe and received a personalized meal plan for their pets each month. However, existing online shop platforms lacked the flexibility and customization capabilities required to meet GOWY’s business needs.
解決方案 Solutions
方法 Methods
我們設計的網店內設有問卷功能，客人只需回答簡單問題，系統便會自動生成專屬的毛孩餐單。填妥信用卡資料，按下訂閱按鈕後，便能定期收到鮮食產品。這樣的功能不僅令購物過程便利，還加強了品牌與客戶之間的連結。
We designed an online shop that features a built-in survey. By answering a few simple questions, customers receive a personalized meal plan for their pets automatically generated by the system. After entering their credit card details and clicking the subscribe button, fresh meals are delivered on a regular basis. This function streamlines the shopping process while strengthening the connection between the brand and its customers.
藝術指導 Art Direction
簡介 Introduction
網店的設計呼應產品包裝，以手繪插畫作為主視覺，透過寵物擬人化的趣味表現增添親和力。顏色方面以品牌 Logo 的橄欖綠為主，並搭配粉紅和米色，利用暖色調營造溫馨、柔和的感覺。
The online shop’s design echoes the product packaging, featuring hand-drawn illustrations as the primary visual element. Playful anthropomorphized pets add a sense of warmth and affinity, while the color palette, anchored in the logo’s olive green and complemented by pink and beige tones, creates a soft, inviting atmosphere.
成品 Results
結果 Results
有別於僅僅展示產品的網店首頁，我們透過說故事的方式，圖文並茂地介紹品牌理念、產品特色及訂閱方案。每個內容區塊皆設計得十分精緻，並結合 CTA 引導顧客填寫問卷，為毛孩訂購專屬的鮮食餐單。
Unlike typical e-commerce homepages that simply showcase products, our design adopts a storytelling approach to present the brand’s vision, product features, and subscription plans through engaging visuals and copy. Each content section is thoughtfully crafted with CTA, guiding customers to complete the survey and purchase a personalized fresh meal plan for their pets.
設立問卷有兩個主要目的：一是為毛孩客製化鮮食餐單，二是收集資料以作日後推廣。系統的演算法會根據寵物的年齡、體重、飲食習慣及健康狀況，推薦合適的鮮食產品及建議份量，客人可按需要選擇不同的訂閱方案。問卷亦會收集客人和寵物的個人資料，協助 GOWY 制定更貼心的行銷策略，例如於生日當月發送專屬優惠等，加強顧客忠誠度。
The survey serves two main purposes: (1) to personalize fresh meal plans for pets and (2) to collect data for future marketing efforts. The system’s algorithm recommends suitable fresh food products and portion sizes based on the pet’s age, weight, dietary habits, and health conditions. Customers can select different subscription options according to their needs. Additionally, the survey collects personal information about both the customer and their pet, enabling GOWY to develop more personalized marketing strategies — such as sending exclusive birthday offers — and reinforce customer retention.
問卷會以客人最初填寫的寵物名稱作為題目中的主語。選項以插畫形式呈現，亦會根據所填品種（貓或狗），在後續問題中顯示對應插圖。個人化的體驗不僅更有親和力，亦能提升客人的互動意願。
The survey uses the pet’s name provided by the customer as the subject in each question. Options are illustrated, and depending on whether a cat or dog is selected, the system displays corresponding visuals in subsequent questions. This personalized experience adds warmth and relatability, while also encouraging greater user engagement.
網店具備完整的線上購物功能，包括產品簡介、產品評價、購物車、結帳等，確保顧客能輕鬆選購產品。
The online shop equips a full suite of e-commerce features, including product descriptions, reviews, a shopping cart, and checkout system, ensuring customers can easily complete their purchases.
我們還設計了與網頁功能相同的手機 App，顧客可通過手機隨時隨地下單、管理會員資料和累積積分，讓訂閱過程更加方便。
We also designed a mobile app with the same functionality as the website, allowing customers to place orders, manage their membership details, and accumulate reward points anytime, anywhere. It turns the subscription process even more convenient.
