結 Fun 預約方案
Git Fun Booking Solution
簡介 Introduction
設計問題 Problems
Better Pi 是一家提供創新 IT 解決方案的公司，「結 Fun」是他們專為婚禮行業設計的 B2B 新產品，內容包含預約網站及預約管理手機 App，需要依賴線上營銷活動來吸引潛在客戶。
Better Pi is an IT company providing innovative IT solutions. ”Git Fun” was their new B2B product specifically designed for the wedding industry, offering a booking website and management app. It relied on online marketing campaigns to attract potential customers.
解決方案 Solutions
方法 Methods
「結 Fun」的行銷活動涵蓋了 Meta 廣告、Google 廣告、EDM 以及著陸頁設計，我們主要負責平面設計。為了提高轉換率，Better Pi 提供兩個月免費試用。因此，廣告的兩個關鍵訊息為：「專為婚禮行業量身打造的線上預約系統」以及「免費試用兩個月」。
The “Git Fun” campaign included Meta Ad, Google Ad, EDM, and a Landing Page, with a focus on graphic design from our side. Better Pi offered a free two-month trial to boost conversion rates. Therefore, the two key messages of the ads were: “An online booking system tailored for the wedding industry” and “Two-month free trial”.
藝術指導 Art Direction
簡介 Introduction
婚禮行業注重美學，而「結 Fun」的目標客戶群，包括婚紗試穿、化妝及婚前美容等服務的從業人員大多為女性。因此，我們選用了日系插畫風格作為 Key Visual，這在市場中較為罕見，能有效吸引女性群體。插畫中的新娘與新郎呈現青春可愛的形象，粉紅色調呼應幸福愛情的主題，進一步提升產品的吸引力與品牌識別度。
The wedding industry values aesthetics. The target audience of “Git Fun”, which includes professionals in bridal fitting, makeup, and pre-wedding beauty services, is predominantly female. Therefore, we selected a Japanese illustration style for the Key Visual, which is relatively rare in the market and effectively appeals to the female demographic. The illustration portrays youthful and charming bride and groom characters, with the pink color scheme echoing the theme of love and happiness, further enhancing the product’s appeal and brand recognition.
成品 Results
結果 Results
Meta Ad 及 GDN 一共有五個設計，分別強調以下五個賣點：24 小時自助預約、商家輕鬆管理、一條龍預約體驗、提高營業額，以及自動預約提示。
There are five designs for Meta Ad and GDN, each emphasizing the following five selling points: 24-hour self-service booking, easy business management, a one-stop booking experience, increased revenue, and automatic booking reminders.
我們設計了兩個 EDM，內容是「結 Fun」對提升業績的好處，亦以突出的 CTA 按鈕鼓勵客戶試用。
We designed two EDMs highlighting the benefits of “Git Fun” in boosting sales, with prominent CTA buttons encouraging customers to try it out.
線上廣告和 EDM 都會將流量引導至 Landing Page， Landing Page 詳細介紹了結 Fun 的功能，呼籲客戶預約免費試用，同時亦有 SEO 用途。
Both online ads and EDM drive traffic to the Landing Page, which provides a detailed introduction to the features of “Git Fun”, encourages customers to book a free trial, and also serves an SEO purpose.
