Mindful Sparks 薑汁汽水

Mindful Sparks Liquid Gingerbread

客戶
Clents

Mindful Sparks Beverage Limited

年份
Years

2022

成果
Deliverables

動畫、平面設計 Animation, Graphic Design

簡介 Introduction

設計問題 Problems

Mindful Sparks 於聖誕節推出期間限定的薑汁汽水「Liquid Gingerbread Man Spiced Ginger Ale」，並需要一段 20 秒內的 YouTube 廣告來介紹這款產品。

Mindful Sparks launched a limited-edition ginger soda, Liquid Gingerbread Man Spiced Ginger Ale, for Christmas and required a YouTube ad under 20 seconds to introduce the product.

解決方案 Solutions

方法 Methods

由於產品名稱和包裝設計都與薑餅人相關，我們決定以薑餅人作為動畫的主角。他會收集不同食材，最後跳進瓶子裡，生動呈現薑汁汽水的誕生過程。

Since the product’s name and packaging design are associated with gingerbread men, we decided to portray a gingerbread man as the protagonist of the animation. He gathers various ingredients and eventually jumps into the bottle, bringing to life the creation of the ginger ale.

藝術指導 Art Direction

簡介 Introduction

動畫中薑餅人的視覺元素，包括皮膚、五官與聖誕帽，皆取材自產品包裝。背景中的節日裝飾與插畫則為場景營造出聖誕童話般的氣氛。

The gingerbread man’s visual elements in the animation, including his skin, facial features, and Christmas hat, are derived from the product’s packaging. The holiday decorations and illustrations in the background create a festive, fairy-tale atmosphere for the scene.

成品 Results

結果 Results

薑餅人以瑪利歐般的橫向步伐前進，沿途收集聖誕帽和各種食材，最後化身為薑汁汽水，點燃聖誕氛圍。

The gingerbread man advances in a Mario-style side-scroll walk, collecting a Christmas hat and various ingredients along the way before transforming into the ginger ale to spark the Christmas spirit.

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Contact us now for a free consultation and quote

Contact us now for a free consultation and quote