eSAT
簡介 Introduction
設計問題 Problems
eSAT 提供衛星數據處理和分析的雲端平台，幫助政府和企業用戶監測城市安全和資源情況。然而，作為一家新公司，eSAT 需要一個獨特和現代的視覺形象，以建立公司聲譽，並吸引潛在投資者。
eSAT offers a cloud platform for satellite data processing and analysis, helping government and enterprise users monitor urban safety and resource conditions. However, as a new company, eSAT required a unique and modern visual identity to establish its reputation and attract potential investors.
解決方案 Solutions
方法 Methods
市場上其他競爭者的 Logo 及品牌形象都比較傳統。為了營造 eSAT 創新的形象，我們重新設計了風格與別不同的 Logo 及投資簡報，以簡約摩登的設計表達複雜的科技概念，提高 eSAT 的視覺識別度。
The logos and brand identities of other competitors in the market are relatively traditional. To cultivate eSAT’s innovative image, we redesigned their logo and investment pitch deck with a distinct style. The minimalist and modern design effectively conveys complex technological concepts, enhancing eSAT’s visual recognition.
藝術指導 Art Direction
簡介 Introduction
eSAT 原本的 Logo 比較抽象，難以表達出公司的業務，因此我們採用了更具象的設計手法。顏色方面，主色按 eSAT 的偏好選擇了太陽般熾熱的橙色和黃色，象徵公司對衛星科技的熱情。
eSAT’s original logo was more abstract and did not effectively communicate the company’s services. Therefore, we opted for a more figurative approach. In terms of color, we chose a vibrant orange and yellow, resembling the intensity of the sun, to reflect the company’s passion for satellite technology.
成品 Results
結果 Results
六角形的形狀則代表了 eSAT 衛星分析的六大優勢：全天時、全天候、大範圍、微米級、高密度和成本低。
The hexagonal shape represents the six key advantages of eSAT’s satellite analysis: all-time, all-weather, wide-coverage, micron-level precision, high density, and cost efficiency.
Logo 結合了正負空間：負空間展現了一個衛星軌道，突顯公司的業務，而正空間則呈現出一個六角螺絲。在工程中，螺絲通常被視為確保結構穩固安全的基礎要素，就像 eSAT 一樣，於城市安全方面發揮著重要作用。
The logo integrates positive and negative space. The negative space illustrates a satellite orbit, emphasizing the company’s core business, while the positive space forms a hexagonal screw. In engineering, screws are often considered foundational elements that ensure structural stability and safety, much like eSAT, which plays a vital role in urban security.
名片的正面有一個被打開的大門，由左右兩個 Logo 圖案拼成的，象徵 eSAT 引領社會邁向創新科技的新時代。
On the front of the name card, the two logo elements are arranged to form an open gateway, symbolizing eSAT’s role in leading society into a new era of innovative technology.
我們以 Infographic 的形式，配合橙色和黃色的品牌顏色，把投資簡報的複雜資訊料整理成更易於閱讀的內容。
We utilized infographics in the investment deck, featuring orange and yellow brand colors, simplifing complex information and making it more accessible.
