太平山頂 EggSPORE
The Peak EggSPORE
簡介 Introduction
設計問題 Problems
太平山山頂是香港著名的旅遊景點。復活節期間，為了讓遊客在纜車站排隊時也能打發時間，同時鼓勵他們到凌霄閣各大商店消費，山頂纜車公司推出了「EggSPORE」尋寶活動。車站及凌霄閣擺放了多個印有 QR Code 的復活蛋，遊客可用手機掃描以獲取各商店的折扣優惠。此次活動需要一個專為手機設計的網站，確保整個遊戲體驗流暢順暢。
The Peak is a renowned tourist spot in Hong Kong. In Easter, the Peak Tram Company launched the EggSPORE Treasure Hunt to keep visitors entertained while queuing at the tram station and to encourage shopping at the various stores on Sky Terrace. Easter eggs featuring QR codes were placed at both the station and Sky Terrace, allowing tourists to scan them with their smartphones to receive discounts from participating shops. A mobile website was specially required for the event to ensure a seamless and engaging gaming experience.
解決方案 Solutions
方法 Methods
復活蛋分為彩蛋與普通白蛋，只有掃描到彩蛋的 QR Code 才能獲得折扣，以增添遊戲的趣味與挑戰性。為帶動凌霄閣店鋪的人流，彩蛋平均分布於各個樓層，遊戲亦為集齊所有彩蛋的玩家準備了終極大獎。網站中的「寶庫」與「提示」頁面，則分別顯示玩家已收集的彩蛋收藏，及未收集的彩蛋所在位置。
To increase the game’s engagement and level of challenge, the Easter eggs were categorized into colorful and plain white eggs, with only the colorful ones providing discount rewards. To drive customer traffic throughout the retail levels of Sky Terrace, the colorful eggs were strategically distributed across all floors. An ultimate prize was offered to participants who successfully collected all colorful eggs. The mobile website included dedicated “Treasure” and “Hints” sections to display the eggs already collected and indicate the locations of those yet to be found.
藝術指導 Art Direction
簡介 Introduction
由於山頂有不少貴價品牌，UI 設計旨在營造高級感：以玫瑰金為主色，並加入了閃亮和華麗的視覺元素，如裝飾邊框和閃粉。復活蛋的設計是七彩繽紛的，使整體視覺更具吸引力和節慶感。
Since The Peak features many high-end brands, the UI design intended to create a sense of luxury. Rose gold was chosen as the primary color, with sparkling and glamorous visual elements added, such as decorative borders and glitter effects. The Easter eggs were designed to be vibrant and colorful, enhancing the overall appeal and festive atmosphere.
成品 Results
結果 Results
遊戲的流程非常簡單：掃描復活蛋 QR Code、查看結果。如果結果是彩蛋，即可領取優惠；如果結果是白蛋，則繼續嘗試。
The game process is very simple: scan the Easter egg QR code, check the result. If the result is a colorful egg, the discount can be claimed; if the result is a white egg, participants continue trying.
每收集到一顆彩蛋，該彩蛋會自動出現在寶庫頁面，點擊其左上角的小 Icon 可以查看未換領的折扣優惠。頁面左上角展示了現時彩蛋的數目，集齊 12 顆彩蛋後可獲得商場的終極禮物。
Each time a colorful egg was collected, it automatically appeared in the Treasure page. Clicking the small icon in the top left corner allowed players to view unclaimed discounts. The top left corner of the page displayed the current number of colorful eggs collected. After collecting all 12 colorful eggs, players would receive the mall’s ultimate gift.
提示頁顯示了凌霄閣和車站的彩蛋分佈圖，讓玩家更容易找到彩蛋並收集優惠。
The Hints page displayed a diagram showing the distribution of colorful eggs at the Sky Terrace and station, making it easier for players to locate the eggs and collect discounts.
