森田藥粧純素面膜系列
Dr. Morita Vegan Mask Series
簡介 Introduction
設計問題 Problems
森田藥粧推出全新純素面膜系列，包括玻尿酸保濕面膜、亮白提亮面膜及淨肌控油面膜，滿足不同肌膚的護理需求。公司計劃透過線上廣告，吸引潛在客戶的關注。
Dr. Morita launched a new vegan sheet mask series, including Hyaluronic Acid Hydrating Masks, Brightening Masks, and Purifying Oil-Control Masks, catering to a variety of skincare needs. The company planned to leverage online advertising to attract potential customers.
解決方案 Solutions
方法 Methods
純素面膜系列的行銷活動以 Meta 和 Google 廣告為核心，廣告內容涵蓋產品介紹、限時優惠以及 Giveaway 活動。我們負責平面設計，確保廣告能有效提升大眾對新產品和品牌的認知，同時促進銷售。
The marketing campaign for the vegan sheet mask series focused on Meta and Google Ads, featuring content such as product introductions, limited-time offers, and giveaway events. We were responsible for the graphic design, ensuring that the ads effectively enhanced awareness of the new product and brand while driving sales.
藝術指導 Art Direction
簡介 Introduction
純素面膜系列的包裝採用了水彩風格設計，三款產品分別以藍色、粉紅色和綠色為主色調。為了保持視覺一致性，廣告設計延續了這一風格，並融入代言人照片與插畫元素，傳遞產品信息。
The packaging for the vegan sheet mask series demostrates a watercolor design, with blue, pink, and green as the theme colors for the three products. To maintain visual consistency, the ad designs follow this style, incorporating photos of the brand ambassador and illustrations to convey product information.
成品 Results
結果 Results
第一組廣告根據 Google 和 Meta 的投放渠道設計了不同尺寸，利用明星效應吸引潛在客戶的目光，提升他們對新產品的關注。
The first set of ads is tailored to different sizes based on the requirements of Google and Meta platforms, leveraging star power to capture the attention of potential customers and generate interest in the new product.
第二組廣告採用輪播帖子形式，在一則貼文中展示多張圖片，逐一介紹面膜系列中三款產品的功效。滑動式的展示方式更能吸引受眾瀏覽完整廣告內容，有助於提升互動率。
The second set of ads utilizes a Carousel Post format, showcasing multiple images within a single post to highlight the benefits of the three products in the mask series. This swipeable display method could motivate the audience to view the entire ad and boost the engagement rate.
第三至第五組廣告以「愛自己」為主題，透過插畫展現使用面膜的情境，傳遞自我呵護的概念，鼓勵潛在客戶在護膚過程中追求更好的自己。
The third to fifth ad sets, themed “self-love”, apply illustrations to showcase sheet mask usage, promoting self-care and inspiring potential customers to become the best version of themselves through their skincare routine.
純素面膜採用植物性成分，符合環保理念，因此第六組廣告以地球日為主題，推出純素面膜 Giveaway 活動，鼓勵受眾在呵護肌膚的同時，為地球盡一份心力。透過活動，潛在客戶可親身體驗產品，滿意後更有可能轉化為長期顧客。廣告則以小動畫呈現地球對森田藥粧純素面膜的喜愛。
The vegan masks are made with plant-based ingredients, aligning with environmental values. As a result, the sixth ad set, themed around Earth Day, initiated a Giveaway event that urged the audience to care for their skin while contributing to the planet. Through the Giveaway, potential customers were able to experience the product firsthand, and those who were satisfied became more likely to become long-term customers. The ad features a short animation depicting Earth’s love for Morita’s vegan masks
最後一組廣告利用限時優惠激發潛在客戶的購買慾，設計了不同大小的小動畫並投放在 Google 和 Meta 平台。
The final ad set exerts a limited-time offer to stimulate potential customers’ purchase intent, featuring different-sized animations displayed on Google and Meta platforms.
