Better Pi
簡介 Introduction
設計問題 Problems
解決方案 Solutions
方法 Methods
藝術指導 Art Direction
簡介 Introduction
Better Pi 是一家 B2B 的 IT 公司。雖然社交媒體並非其主要推廣渠道，但品牌仍希望透過定期更新，塑造穩定發展的形象。我們每月為 Better Pi 策劃社交媒體內容，運用 AI 工具以低成本製作高品質的圖片與文案。內容分為四大主題：「Better 趣聞」分享 IT 冷知識、「Better Projects」展示真實客戶案例、「Better Fun」紀錄節日慶典及公司活動，以及「Better 知識」傳遞行業見解。
Better Pi is a B2B IT company. Although social media was not its primary marketing channel, the team aimed to maintain a steady brand image through regular updates. We developed monthly social media content plans for Better Pi, leveraging AI tools to produce high-quality visuals and copy at minimal cost. The content is organized into four key themes: “Better Fun Facts”—sharing IT trivia, “Better Projects”—showcasing real client cases, “Better Fun”—documenting holiday celebrations and company events, and “Better Insights”—delivering industry knowledge and perspectives.
成品 Results
結果 Results
「Better 趣聞」以輕鬆角度分享 IT 界的冷知識，從歷史里程到創新項目，帶領讀者了解科技發展，為品牌注入親切感。
“Better Fun Facts” shares IT trivia, covering milestones in history as well as innovative projects, helping readers understand technological developments while adding approachability to the brand.
「Better Project」介紹 Better Pi 曾開發的項目，展現品牌持續為客戶創造價值的成果，讓觀眾更深入了解公司在不同領域的專業實力，同時強化專業形象與市場信任度。
“Better Projects” highlights projects developed by Better Pi, showcasing the company’s ongoing value creation for clients. It allows the audience to gain deeper insight into the company’s expertise across different domains, while reinforcing its professional image and market credibility.
「Better Fun」透過節慶互動以及公司團隊與 PR 活動的花絮展示，拉近品牌與觀眾的距離，增強親和力。
“Better Fun” presents festive interactions and behind-the-scenes glimpses of company team-building and PR activities, fostering closer connections with the audience and enhancing brand relatability.
「Better 知識」提供行業見解與專業知識，例如向畢業生介紹 IT 公司各個崗位，或向中小企分享實用營商小貼士，強化品牌的專業形象與行業權威。
“Better Insights” delivers industry perspectives and professional knowledge, such as introducing IT company roles to fresh graduates or sharing practical business tips with SMEs, reinforcing the brand’s expertise and authority within the industry.
